Articles by Irene Test

Six Degrees of Daft Punk: Is “Get Lucky” The Start of a New Disco Revival?

by Irene Test - on May 20th 2013 - No Comments
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By now, you’ve heard Daft Punk’s “Get Lucky,” the initial single from their first studio album since 2005. With its slowed down tempo, upbeat character, and prominent guitar groove, “Get Lucky” – and Daft Punk’s upcoming album Random Access Memories, out May 21 in the U.S. – has served as a potential genre-definitive track...

When Is It Ever Acceptable for a Pop Star to Steal from a Dance Music Producer?

by Irene Test - on May 8th 2013 - No Comments
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Will.i.am is, perhaps, the most repugnant person in the modern EDM cannon – even more so than David Guetta, whom the Black Eyed Peas rapper introduced to this side of the Atlantic. Bad lyrics supported by clichéd house beats and an undeserved spot on Billboard’s Dance/Electronic Songs Chart give EDM negative connotations – but they’re...

More Than a Benny Benassi Song: Dance Music in Cinema

by Irene Test - on May 3rd 2013 - No Comments
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For all the hoopla around dance music’s second mainstream ascent in the U.S., there’s one aspect that hasn’t returned: the clubbing movie. Sure, filmgoers have sat through painful efforts like those Step Up movies, but the confluence of culture and sounds of late ‘90s/early ‘00s efforts Human Traffic, Party Monster, and Groove are...

Songflow: Digital Music Distribution App Convenient But Not Much Else

by Irene Test - on Apr 26th 2013 - No Comments
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Back when we attended the 2013 Winter Music Conference, we spent some time during days one and two wandering through the opening exhibits – with the exception of Pioneer’s table, this aspect was the most underwhelming of the conference. However, even just browsing, one booth caught my attention – a table for digital marketing platform...

To Free or Not to Free: The Pros and Cons of Giving Away Music

by Irene Test - on Apr 17th 2013
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Back when we attended the Winter Music Conference in March, workshop after workshop emphasized one point: artists have to put their music out for free to get noticed. Speakers at panel “Mad Men & Women: Marketing Campaigns” even pointed to Deadmau5’s early days at WMC, passing out his tunes to attendees. So, if it can work for...

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