Back when we attended the 2013 Winter Music Conference, we spent some time during days one and two wandering through the opening exhibits – with the exception of Pioneer’s table, this aspect was the most underwhelming of the conference. However, even just browsing, one booth caught my attention – a table for digital marketing platform...

In the celebrity branding industry, ghosting is a given. Consumers don’t expect The Jersey Shore’s Nicole “Snooki” Polizzi to have written her novels (although it’s pretty clear her experiences influenced A Shore Thing), nor is it assumed Rihanna, in creating her poorly-reviewed-but-successful River Island collection, sat down...

According to ehow.com, the duties of a DJ are limited to “providing entertainment”,  “familiarity with equipment” and being “knowledgable of music”.  I must have clicked the refresh button half a dozen times before I realized the entire post was fully loaded, and the internet is seriously lacking answers for the aspiring...

Much has been written about the music industry’s downfall, it’s failure to adapt and the onset of the digital music revolution. The subsequent rise of digital music retailers has, in many ways, democratized access to electronic music that never would have made it onto the shelves of major music retailers like Walmart, and Tower Records...

The Winter Music Conference is all about finding out the latest trends in the electronic music industry and, for artists, taking a career to the next level with workshops, advice, and networking. The other half of the week is the events. Even with the Ultra Music Festival bookending the festival, plenty of events went on in conjunction...