In the celebrity branding industry, ghosting is a given. Consumers don’t expect The Jersey Shore’s Nicole “Snooki” Polizzi to have written her novels (although it’s pretty clear her experiences influenced A Shore Thing), nor is it assumed Rihanna, in creating her poorly-reviewed-but-successful River Island collection, sat down...

The past week was filled with multiple concert and show announcements. Perhaps the largest was Ultra Music Festival. For those not up to date, the EDM festival celebrating its 15th anniversary now expanded to two weekends. The lineup was revealed last Friday, and features the usual crew: Tiesto, Carl Cox, David Guetta, Avicii, and Richie Hawtin,...

Right at the end of October, Steve Aoki and duo Knife Party announced on MTV a collaboration, a “phat” track called “Pile Driver.” Although the track is set for official release in early 2013, both acts are already including it in their setlists. Of course, over the years EDM has been around, quite a few collaborations between DJing...

For the average individual, New Year’s Eve is a celebration – a time you look around for the best party to knock back a few cocktails and dance until the early hours of the morning. Yet, for the DJ, New Year’s Eve is the prime time to knock back a weekend’s worth of gigs. Essentially, the week before New Year’s Eve is filled with...

For every positive action, there’s a negative reaction. For every shiny side of a coin, there’s a tarnished one. No matter which metaphor you use, there’s no denying that 2012 was a paradoxical year for electronic dance music. On one hand, increased record sales, festival attendance, and inclusion at U.S. award shows push the genre in...