In the celebrity branding industry, ghosting is a given. Consumers don’t expect The Jersey Shore’s Nicole “Snooki” Polizzi to have written her novels (although it’s pretty clear her experiences influenced A Shore Thing), nor is it assumed Rihanna, in creating her poorly-reviewed-but-successful River Island collection, sat down...

“C’mon,” Tiesto’s 2010 collaboration with Diplo, essentially kicked off the Dutch DJ’s Musical Freedom label. Until recently, however, Musical Freedom’s website could only be described as “sufficient,” but as the label acquired several performers over the course of 2012, a major change was in order. That’s why, on December...

When we think social media, Facebook and Twitter are often the first platforms to come to mind. But, for DJs, producers, and musicians, YouTube, as a platform for previewing songs and videos and often for streaming new music, is a must. Practically all electronic dance music artists have a YouTube channel. While some are extremely organized,...

The past week was filled with multiple concert and show announcements. Perhaps the largest was Ultra Music Festival. For those not up to date, the EDM festival celebrating its 15th anniversary now expanded to two weekends. The lineup was revealed last Friday, and features the usual crew: Tiesto, Carl Cox, David Guetta, Avicii, and Richie Hawtin,...

Right at the end of October, Steve Aoki and duo Knife Party announced on MTV a collaboration, a “phat” track called “Pile Driver.” Although the track is set for official release in early 2013, both acts are already including it in their setlists. Of course, over the years EDM has been around, quite a few collaborations between DJing...